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User-friendly website design is one of the cornerstones of successful online conversion. However, your business should merge efficient website design with digital innovations. The new year and the new decade are an ideal time for you to explore these technological advancements and ultimately apply them to your strategies. Here are some innovations your business needs […]

The rise of online commercial technology has been seen as a threat to the prosperity and continued operations of brick-and-mortar establishments. Some people might think that with smartphones and search engines allowing customers to buy products where ever they are, why would they take the time to visit a store? Despite what you might think, […]

 As a marketing tool, social media is affordable, convenient, and immensely powerful.  Anyone with a smart social media marketing strategy can reach untold millions instantaneously and channel this visibility to generate massive revenue. How powerful is an effective social media strategy? Consider Kylie Jenner. Through careful management of various social accounts, and strategically leveraging her […]

Search engine optimization (SEO) has helped many brands establish a strong presence, both online and offline. By securing an optimal spot on search engine results pages or SERPs, your business attracts a good amount of website traffic. Your online visibility carries over to the physical space as well. It helps consumers recall your business name […]

You may have embraced the power of digital marketing, but have you considered using mobile technology to boost your business even more? Mobile technology is rapidly changing the world. An estimated 5 billion people all over the world own a mobile device, and more than half of these devices are smartphones. Their users represent an […]

In digital marketing, the extent of your online reach doesn’t matter so much as the kind of people you reach. A traffic of 1,000 visitors who have no plans of buying from you is useless compared to 20 leads with higher chances of conversion. As such, business strategies have evolved from mass marketing to  more […]